Privacy & Cookie Policy
Last Updated: September 2026 • Effective Date: Immediate
Analytics & Cookies: What We Track
A plain-language summary — full detail in sections 3 and 4 below.
This website uses Microsoft Clarity, a free analytics and user-experience tool provided by Microsoft. Clarity helps us understand how visitors actually use our booking page — which sections they read, where they get stuck, and which buttons are hard to tap on small screens — so we can keep improving the booking experience.
- Pages viewed, clicks, scrolling and mouse or touch movement
- Device type, browser, operating system and approximate region
- Anonymised session replays and aggregated heatmaps
- Your name, passport details or payment information
- The content of your WhatsApp conversation with us
- Anything you type into a password or payment field
We also use Google Ads conversion tracking, which tells us anonymously that a WhatsApp booking button was clicked after someone arrived from one of our ads. Both tools set cookies in your browser. We never sell your data, and we never pass your details to shops, cooperatives or tour brokers.
1 Introduction & Who We Are
Welcome to Ourika Express Shuttle ("we," "our," or "us"). We operate a boutique direct transport service connecting central Marrakech to Setti Fatma in the Ourika Valley, Morocco.
We take your privacy seriously. This Privacy Policy outlines how we collect, handle, protect, and use your personal information when you visit our website, interact with our online advertisements (including Google Ads), or reserve shuttle seats via WhatsApp.
2 Information We Collect
A. Information You Provide Voluntarily:
- Passenger Details: Any name you choose to include in your WhatsApp message (our website no longer asks for a name).
- Reservation Details: Requested travel date, number of passengers/seats, and preferred luggage storage needs.
- Contact Information: Phone number and chat messages exchanged with our dispatch team via WhatsApp.
B. Information Collected Automatically (Technical Data):
- IP address (anonymized/truncated where applicable), device type, screen resolution, operating system, and browser type.
- Pages viewed, referring URL, time spent on page, and campaign referral tags (e.g., Google Ads `gclid` parameters).
3 Google Ads, Analytics & Cookie Disclosures
To connect independent travelers with our transport service, we utilize Google Ads advertising services. This requires the use of cookies and tracking technologies:
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Google Ads Conversion Tracking: When you click on one of our Google search or display ads, a temporary conversion cookie may be placed on your browser to evaluate ad performance, measure reservations, and prevent fraudulent ad clicks.
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Remarketing & Similar Audiences: Third-party vendors, including Google, may use cookies to serve ads based on someone's past visits to our website.
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Analytical Cookies: Help us measure site visits, identify mobile performance bottlenecks, and improve the booking user experience.
You can manage or disable personalized advertising and cookie tracking at any time using the following resources:
4 Microsoft Clarity Analytics & User-Experience Improvement
This website uses Microsoft Clarity, a free website analytics service provided by Microsoft Corporation. We use Clarity purely to understand how visitors interact with our booking page so that we can improve its clarity, speed and mobile usability — for example, by discovering which sections travelers read before reserving, and which buttons are difficult to tap on smaller screens.
A. What Microsoft Clarity Collects:
- Behavioural metrics: pages viewed, clicks and taps, scroll depth, mouse movement and time spent on the page.
- Session recordings & heatmaps: anonymised replays of on-page interaction, aggregated into heatmaps showing where visitors click and how far they scroll.
- Technical data: device type, screen size, browser, operating system, referring URL and approximate geographic region derived from your IP address.
B. What Clarity Does Not Collect:
- We do not use Clarity to identify you personally, and we do not link Clarity data to your name or phone number.
- Clarity masks text entered into form fields by default, and we do not record passwords or payment details (we never take online payments — fares are paid in cash on board).
- The content of your WhatsApp conversation with our dispatch team happens outside this website and is never captured by Clarity.
Clarity sets first-party and third-party cookies in your browser to recognise returning sessions and to combine behavioural data with the technical data listed above. This information is processed and stored by Microsoft in accordance with the Microsoft Privacy Statement, and may be transferred to servers outside your country of residence. We rely on our legitimate interest in maintaining and improving a usable, secure website as the legal basis for this processing.
You can stop this collection at any time by blocking third-party cookies in your browser settings, by using your browser's private/incognito mode, or via Microsoft's own privacy controls. You can also simply message us on WhatsApp and ask us to delete any data associated with your visit.
5 How We Use Your Information
We process your information strictly for legitimate operational purposes:
- To fulfill, confirm, and manage your round-trip shuttle reservation.
- To send you the exact Google Maps GPS meeting point, landmark photos, and driver dispatch notices on WhatsApp.
- To coordinate daily minivan passenger manifests and luggage storage capacity.
- To respond to customer support requests, rescheduling queries, or free cancellation notices.
- To monitor and maintain website security, prevent fraud, and comply with transport regulations.
6 Zero Third-Party Sale Guarantee
Just as our shuttle has zero commercial shopping stops, our data policy has zero commercial data sales:
- We NEVER sell, rent, or trade your personal information or phone numbers to third-party telemarketers, argan cooperatives, carpet showrooms, or tour brokers.
- Your information is only shared with trusted service providers necessary for transport delivery (e.g., our assigned minivan driver for pickup verification, Meta/WhatsApp for messaging transmission, and web hosting infrastructure).
7 Data Retention & Security
We retain personal booking communication on WhatsApp only as long as necessary to complete your travel itinerary and resolve any potential post-trip questions (e.g. lost luggage in the minivan trunk).
We implement standard SSL/TLS encryption for all website data transfers and maintain administrative controls to prevent unauthorized access to passenger manifests.
8 Your Legal Privacy Rights
Depending on your location (including the European Economic Area under GDPR and the Kingdom of Morocco under Law 09-08 regarding protection of personal data), you have the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate or incomplete contact records.
- Request immediate deletion of your booking message records ("Right to be Forgotten").
- Opt-out of any marketing or analytical tracking.
To exercise any of these rights, simply message us directly on WhatsApp or send an email to our data team.
9. Contact Information
If you have any questions regarding this Privacy Policy or data protection practices, please contact our team:
Service: Ourika Express Shuttle
Pickup Location: Central Marrakech (Next to Koutoubia Mosque / Jemaa el-Fnaa), Morocco
WhatsApp Support: +212 613 615 932
Email Inquiry: privacy@ourikaexpress.com